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The Brief:

Carel is a world leader in humidification, evaporative cooling and controls. Their service operation provides superb maintenance, breakdown, installation and training to their customers here in the UK. The company recently decided to promote these services more effectively in order to grow their UK business and invited Pogo to become involved.

Our Solution:

Taking rough source materials and existing photography we wrote, designed and produced a high quality 8-page brochure explaining the benefits of Carel Service. The sales force now has a great support tool to leave behind with the customer helping them to sell a total solution and the customer has a clear summary of the benefits to review at their leisure.

Client:

Carel UK

Project Title:

Service & Maintenance Brochure

Services Provided:
Copywriting
Graphic Design