In the competitive and tightly regulated Financial Services sector, SandAire specialises in Wealth Management providing advice to wealthy individuals and families on the management of assets.
The company needed a way to keep their clients informed of issues, changes and developments that would at the same time communicate their brand values of reliability and quality.
Taking a type-driven approach to the design, we opted for the permanence and solidity of print over an online solution and produced a 16-page quarterly newsletter. We managed the editorial process – coordinating internal contributors, from copywriting to production. The final newsletter was printed in soft metallic inks on pearlescent paper and was well received by our client – and most importantly theirs.