Our client was holding a press launch for a new range of compact cameras and needed to capture the imagination of key people of influence. We were asked to find an innovative way to present the information to the press to maximise the impact of the launch and secure a high level of coverage.
With the creative concept of ‘every picture tells a story’ we developed a pop-up piece in the style of a children’s storybook. We worked closely with the client’s marketing team and our print partners to create this show-stealing piece. With advanced cardboard engineering, paper-over-board and exquisite print finishing, the client was over the moon with the final piece – and the resulting press attention.
Canon (UK) Ltd – Consumer Products
“Take stories with IXUS”