When our client was launching a new multi-function printer into a highly competitive market, they needed to prepare their distribution channel. We were asked to create a launch pack that would provide all the relevant product information, features, benefits and samples to ensure the launch was a huge success.
We designed and created a matt-laminated double-pocketed folder to contain all the new product information and produced a Multimedia CD showing the various device configurations. To ensure the highest quality standards we managed the print, engaging an external litho printer and finishing services to produce the folder, and liaising with the client’s internal print service to produce the brochures and information leaflets inside. We managed the project, coordinating with the many different stakeholders, to ensure a highly professional result was delivered on time and within budget ready for the launch.
Canon Business Solutions
Imagerunner Advance Launch Pack