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5 Top Tips For Search Engine Optimisation

5 Top Tips for Search Engine Optimisation

We all know that good SEO is important for your website, but are you doing everything you can to make sure it really hits the mark? In this short post, I’ll be taking a look at 5 simple things you can do to really optimise your search engine rakings.

Tip #1: Optimise your text, titles, URL and descriptions

This is possibly the oldest trick in the SEO industry, but it is still relevant and probably the most important. We know keyword stuffing will negatively affect your ranking but that doesn’t mean you shouldn’t focus on using the right keywords for your page. Keywords are important for search engines because they tell the search engine that the content of your site or page matches what is being searched for. You also need to write your page text in a natural way – as Google put it, “Focus on creating useful, information-rich content that uses keywords appropriately and in context.” Also, don’t forget that your titles, url and page descriptions are also used to rank and display your website in the search results, so don’t ignore these either.  It can be worth using a professional copywriter who understands these requirements if it’s not something you’re used to doing.

Tip #2: Improve your website’s load time

Put simply, if there are two websites that are similar and one is loading faster than the other, you can bet it will be ranked higher in the search engine listings than the slower site (everything else being equal). This is not always the easiest thing to solve and often the solutions can be quite technical, but making sure you are with a reputable hosting company is a priority. You can also remove unnecessary large image files, use a content delivery network (CDN), optimize and minify any script libraries that might be running on your website.

Tip #3: Provide fresh and useful content

One of the reasons you have a website is to provide content that builds your audience, whether that’s keeping your existing customers engaged or gaining new customers. If your content gets out of date or is static, then your visitors are likely to leave and probably never come back.  Not only that, but focusing on what you are providing to your customers helps you really focus on your business. Are your offerings changing over time? If so, don’t you think your customers should know?  Just remember to keep it relevant and focus on what your customers are looking for example if you sell products or services in a particular industry, keep yourself up to date and write about what’s happening in that industry, keeping it interesting for your reader.

Tip #4: Create Inbound links

Another way your website is ranked depends on inbound links. These are defined as qualified links back to your website rather than the unqualified links some less reputable companies will sell you. If Google sees you using these they will actually penalise the disreputable site, and your own! The best way for you to build important inbound links is to create good content and then make it available to other companies in your niche. You could offer to guest blog, which is a really good way to get your name out there, and link back to your own website. It’s not just one way though – you should reciprocate and share other people’s content too.

Tip #5: Use plugins

We try not to use too many plugins on our WordPress sites, however there are a few that we are happy to recommend like Yoast SEO. It works really well and guides you so you can see whether or not you are doing a good job – the plugin even shows you a Google search result preview, so you can see exactly how your content will look when someone searches for it in Google. It even has the ability to get you verified Google authorship for your site. Don’t forget though, however good the plugin is, it’s not magic and won’t achieve everything on its own.

We hope you’ve found these tips helpful. Good SEO takes work and time. You can use Google’s Webmaster tool to get a good insight into which search terms are working well for your site and keep your visitors coming back. Not only that, you can use Google analytics to understand how your visitors are moving through your site and if there are particular pages they are leaving from.

If you want to learn more we’ve listed a few resources below, or you can always drop us a line or give us a call for advice.

Google page speed:
https://developers.google.com/speed/pagespeed/

Google Mobile Friendly check:
https://developers.google.com/webmasters/mobile-sites/

Yoast SEO:
https://yoast.com/wordpress/plugins/seo/

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